Here is a list of the advantages and drawbacks of opting for a third-party email service.
- Pro: Significantly less hassle for you. Using a third-party email provider takes care of everything for you. You don¡¦t need to have significant technical knowledge or spend time maintaining and monitoring your email server, and you can often tap into technical support to help with any issues.
- Pro: More secure. Most third-party providers offer multiple backup options to keep your emails safe if one server goes down. They also keep their security in line with the latest industry standards, ensuring your data is safe and secure at all times.
- Pro: More cost-effective. Paying for a service that you'll use all the time means you never have to deal with email servers yourself. This can save your business time and money, since you won't need to employ anyone to monitor and maintain your server or spend money fixing deliverability and security issues.
- Pro: More reliable deliverability. Third-party services have long-standing relationships with ISPs and mailbox providers, are experienced when it comes to solving issues and adjusting to the unique requirements of various receivers, have all of the monitoring and delisting processes in place, and of course have plenty of deliverability experts on staff so you don't have to worry about any of it.
- Con: Reliant on others. One of the only drawbacks to using a third-party SMTP setup is that you have to rely on another company if you run into issues with your email server. So if you go down this route, make sure to pick a service and team with great domain expertise and who make great customer support a priority.
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